Sony in the Process of Rebranding Itself
With the announcement of the PS3 Slim (not officially called the PS3 Slim) we have been seeing new things coming from Sony on the PS3. As in a previous article, Sony planning new PS3 Box art with PS3 Slim Announcement?, Sony is now in the process of rebranding it’s flagship PS3 in the market. With the announcement of the PS3 Slim, it was more than just a new version of the PS3. It was a whole rebranding process with a new logo to go with it.
The new logo is now a third for the PS3 in it’s lifespan. With the original PLAYSTATION 3 Logo with the Spider-Man font as the original marketing figure for the PS3 it was very effective. It was effective in the way that the public quickly made the comparison with the Spider-Man font and were not very happy with it. Lately instead of seeing the PLAYSTATION 3 logo on commercials they were seeing something new in a sense. Instead of it being called PLAYSTATION 3 it was now just PS3, still in the Spider-Man font. This marked the first transition into being known as the PS3 instead of PlayStation 3.
The PS3 Slim has come with a change and Sony’s John Koller has told Ars Technica that, “We’re in the process of replacing the Spider-Man font to the PS3 logo. [The new design] will be the logo moving forward, that will be in place on the hardware and peripherals and software, starting with Uncharted 2.” With that information it confirmed that the PS3 was not only changing its logo, it was changing it’s whole image. Starting with the logo on the PS3, then the logo on the box art, and finally the logo for marketing.
Now to follow up on our previous post about the new box art, Sony planning new PS3 Box art with PS3 Slim Announcement?, the final design has been released and is shown in the new image from the Gundam bundle box. On the left you could see the new PS3 logo on the box, without PLAYSTATION 3 in Spider-Man font on the side, and with a MUCH cleaner look.
With this change, things are starting to be more consistent and it gives Sony a cleaner look on their products. Sony has gone back to their old marketing way’s and if they can market the PS3 like they did with the PS2, they can not only re-gain the lead this console generation, they can win it.
PS3 Slim confirmed, coming by September 1st
The PS3 slim has been rumored for quite some time. But now it is confirmed that there will be an actual PS3 Slim.
Kmart, Best Buy, Gamestop, and other websites have made live web pages that allow you to pre order the upcoming PS3 Slim. The availability date is not known exactly at this moment. It is known that it will be released before September 1st, but Gamestop has changed their date numerous times for when the pre-orders will ship. They first had it as the 26th, then the 25th, and Best Buy shows the 24th.
The PS3 Slim will have a 120GB hard drive, 2 USB ports, will bitstream Dolby TrueHD and DTS-HD Master Audio direct to your receiver (something the old one does not have), and unfortunantly no backwards compatibility with PS2 games just yet.
The new price point of the console will be $299 for both the old PS3 and the new slimer model.
Sony GamesCom 2009 Pre-Roundup
Today is GamesCom for Sony and Microsoft and I have put together a pre-roundup of what might and/or is going to happen during the Sony Conference. You can find live blog’s at multiple sources and articles of what is going to happen and what is rumored to happen. Today everything will be cleared up and hopefully the Ps3 went on a diet.
Name: GamesCom
When: August 18, 2009, 12pm-3pm ET | 11am-2pm CT | 9am-12pm PT
Where: Cologne, Germany
Where to find Sony GamesCom coverage:
IGN – Live Blog Coverage
GameSpot – Live Blog Coverage
EuroGamer – Live Blog Coverage
What to hopefully expect announced:
- PS3 Slim
- PS3 Backwards Compatibility with PS2 Games
- PS3 Price Cut
- Firmware 3.0
- New PSN Features/EU Video Store
- GT5 Release Date
- Massive LittleBigPlanet announcement
- PSP Go App Store Information
- Metal Gear Solid: Peace Walker on PSP
- New PSP game ‘Dead Nation’
- Demos of games
Sony planning new PS3 Box art with PS3 Slim Announcement?
There is a new PlayStation 3 box art that is floating around with a significant change. Instead of the PlayStation 3 Spider-Man font on the left side of the box, it has now been moved to the top again, like the PS2′s box art. With the recent leaked images of the supposed PS3 Slim and it’s new font, it looks like they’ve got rid of the Spider-Man font to coincide with the PS3 Slim.
The new box art is much neater/cleaner than the old PS3 box art (shown below). The old one had text and information all over the place. On the left there would be the PlayStation 3 Logo and on the top there would be the new “Only On PlayStation” text, where the PlayStation had a different font than the PS3 font, and the PlayStation Network logo to show there is online play. When compared to the new one, all the information is on top for you to read.
When will we see the change? Who knows, but let’s hope it is announced during GamesCom ton Tuesday August 18th, this week, with the PS3 Slim by it’s side. I personally would welcome the change, what do you think?
Thanks to the anonymous tipster that sent us the new box art.
Full PS3 backwards compatibility this month?
With the recent Sony patent for the emulation of the Emotion Engine on the PS3, which allows software emulation of PS2 games instead of hardware, has brought out a new rumor. According to to the German website Demo News, they got a comment from a Sony employee that states that full backwards compatibility is coming to US PS3’s as a firmware update in the “next few weeks.â€
With this information it could mean that with this implementation, Sony would want full backwards compatibility in all PS3 Slims by its launch. There is no denying that there is a PS3 Slim with all the recent news of Sony signing manufacturing agreements with both Foxconn and Pegatron to build a revised model in time for a July delivery.
When could all this be announced though, well The Games Convention is the 31st of July to the 2nd of August, which they can announce it then with the price cut. This is just in time for the holidays and making GT5 a bigger possibility it will come out this year.
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