New PlayStation 3 Motion Controller Prototype

At TGS today Sony has shown off the new Motion Controller. The controller was originally revealed during E3 2009 and has been criticized for its “ugliness” and for looking like another certain object. It uses the ball on the top of the controller and the PlayStation Eye to track the movements of the controller. Hirai said  that “very accurate” movement can be realized and the reality can be “enhanced” via slight vibration feedback.

Before:

After:

As you can see in the before and after pictures, the top part before the ball, has now curved out and so has the bottom. The Motion Controller is still on schedule to launch in Spring 2010.

*Image credits to Joystiq

Sony in the Process of Rebranding Itself

With the announcement of the PS3 Slim (not officially called the PS3 Slim) we have been seeing new things coming from Sony on the PS3. As in a  previous article, Sony planning new PS3 Box art with PS3 Slim Announcement?, Sony is now in the process of rebranding it’s flagship PS3 in the market. With the  announcement of the PS3 Slim, it was more than just a new version of the PS3. It was a whole rebranding process with a new logo to go with it.

The new logo is now a third for the PS3 in it’s lifespan. With the original PLAYSTATION 3 Logo with the Spider-Man font as the original marketing figure for the PS3 it was very effective. It was effective in the way that the public quickly made the comparison with the Spider-Man font and were not very happy with it. Lately instead of seeing the PLAYSTATION 3 logo on commercials they were seeing something new in a sense. Instead of it being called PLAYSTATION 3 it was now just PS3, still in the Spider-Man font. This marked the first transition into being known as the PS3 instead of PlayStation 3.

The PS3 Slim has come with a change and Sony’s John Koller has told Ars Technica that, “We’re in the process of replacing the Spider-Man font to the PS3 logo. [The new design] will be the logo moving forward, that will be in place on the hardware and peripherals and software, starting with Uncharted 2.” With that information it confirmed that the PS3 was not only changing its logo, it was changing it’s whole image. Starting with the logo on the PS3, then the logo on the box art, and finally the logo for marketing.

Now to follow up on our previous post about the new box art, Sony planning new PS3 Box art with PS3 Slim Announcement?, the final design has been released and is shown in the new image from the Gundam bundle box. On the left you could see the new PS3 logo on the box, without PLAYSTATION 3 in Spider-Man font on the side, and with a MUCH cleaner look.

With this change, things are starting to be more consistent and it gives Sony a cleaner look on their products. Sony has gone back to their old marketing way’s and if they can market the PS3 like they did with the PS2, they can not only re-gain the lead this console generation, they can win it.