PS3 is No. 1 selling games console in New Zealand every week

Warwick Light, Sony Computer Entertainment New Zealand’s head of marketing, calls the PlayStation 3 an “incredible transformer”.
Why? 
“We (Sony) can transform the PS3 capabilities so as to meet people’s changing entertainment needs,” he says.
According to Australian independent research group GfK, in New Zealand the PlayStation 3 has sold 9019 consoles since its launch here in March, a figure Light is “stoked” about, considering it missed the crucial 2006 Christmas period.
“It was a challenge to launch after Christmas with a price over $1000, but the New Zealand adoption rate of PlayStation 3 proves that consumers have responded positively to its ability to evolve online, which ensures that it always remains the centre of their home entertainment,” says Light, adding that sales were on track for Sony’s targeted figures.

“The PS3 is unstoppable. It is still the No. 1 selling games console in New Zealand every week. There are 450,000 PS2s in this market. That’s a big potential market for the PS2. We owe it to our consumers to continue supporting it.”
What lies ahead for the next few months for PlayStation?

“The challenge for the next few months is to inform New Zealand consumers about how much the PlayStation 3 has to offer. Most people are aware that it plays games; others know about it being a Blu-ray player, but we have a real job ahead to educate consumers about things like being able to surf the net on a big-screen TV,” Light says. [n4g]